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You: Rebranded

Be seen, be heard, get noticed

By: Richie Manu

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Size: 200 x 200mm
Pages : 176
ISBN : 9781781351383
Format: Paperback
Published: December 2014

Throughout your career, change is inevitable. As roles, responsibilities and challenges change, so must you. Rebranding and reinventing yourself to adapt to new environments is essential in order to embrace challenges, targets and prospects.

You: Rebranded takes a sideways but forward-thinking look at the changing landscape of work, explores unconventional thinking and practice and provides creative strategies to make you stand out, be distinctive and be equipped for change throughout the different stages of your career.

You: Rebranded is full of advice and creative strategies you need to know about. Whether you are at the start of your career, thinking about a career change, seeking promotions or starting your own business, there is plenty for you here to think about and start making changes. Packed with road tested advice, interviews with industry experts and signposts to further reading, You: Rebranded will change the way you think about your career and much, much more. Invest in yourself with the complete guide to personal branding, standing out from the crowd and future-proofing your skills.

Rethink, React, Rebrand.

Includes:

  • Identifying how to make your skills future-proof and relevant to more industries
  • Understanding how technology has changed the way we communicate
  • Knowing your industry to give you a competitive edge
  • Developing strategies and techniques to become more distinctive
  • Becoming more aware of the vocabulary you use to describe yourself
  • Adopting fresh perspectives on the notion of challenge, failure and success
  • Exploring how curiosity increases opportunities
  • Understanding the importance of experience and connectivity to increase prospects
  • Creating an appreciation of your support network
  • Learning the importance of being optimised to support your career development.

Picture for author Richie Manu

Richie Manu

Richie Manu is an award-winning lecturer, designer and creative mentor who in 2017 won the University of the Arts London Teaching Excellence Award, which recognises curriculum innovation and the making of a positive and significant difference to students' learning journeys. With a background in design, branding and communications, Richie specialises in personal, professional and business development, working with individuals and organisations from all over the world to achieve their targets. 

He is a Fellow of the Higher Education Academy, and has taught at the London College of Fashion and on the International Design Camp Programme in Hong Kong. He also holds several senior lecturing posts at Central Saint Martins, a world-leading centre for art and design in London. Richie combines his experience of both creative practice and academic teaching to empower individuals and businesses with effective strategies and approaches for differentiating themselves and standing out in competitive environments.

Richie Manu is an award-winning lecturer, designer and creative mentor. With a background in design, branding and communications, he specialises in personal, professional and business development, working with individuals and organisations from all over the world to achieve targets and develop. He is a Fellow of the Higher Education Academy and has taught at the London College of Fashion, on the International Design Camp Programme in Hong Kong, as well as holding several senior lecturing posts at Central Saint Martins, a world leading centre for art and design in London. Richie combines his experience of both creative practice and academic teaching to empower individuals and businesses to achieve goals with effective strategies and approaches for differentiating themselves and standing out in competitive environments.


Reviews

  1. Nathalie Nahai Best-selling author `Webs Of Influence` and Web Psychologist
    In this elucidating, provocative and useful book, Richie Manu provides a powerful roadmap for defining your brand, developing your own voice and standing out amidst the crowd. Well-researched, engaging and eminently practical, this is a fantastic manual for anyone wishing to redefine and propel themselves, whichever stage of their life or career.
  2. Neil Sims, Managing Director, Oakwood
    In `You:Rebranded' Richie takes a future thinking perspective on how to -˜be seen, be heard and get noticed'.

    It can feel harder than ever to make your mark in the world with your personal brand. Whatever stage you are in your career the -˜ReThink' and -˜ReAct' models shown here help you broadcast individuality and adopt methods that best project your distinctiveness in a competitive world. Fresh perspectives such as the -˜Skill nucleus' and -˜Connectivity Equilibrium' offer really useful frameworks to follow your path with confidence and renewed inner belief in your abilities.

    I've been in the creative industry of over 25 years -” the insights are still relevant to my own personal development and will help anyone who embraces a strategic approach to their personal business challenges. A really useful -˜go-to' book for helping structure your approach for collaboration across networks and communities. A book of two parts that combines to offer you a greater opportunity in business and employment. ReMarkable. At Oakwood we are big on giving young creative talent a chance and we all remember how hard it seemed to be making the breakthrough into business.

    -˜You:Rebranded' is an easy to digest, thought provoking guide, for anyone aspiring to that greater opportunity. By asking us to ReThink and ReAct, Richie is ReFreshing with his simplicity of approach and view on rebranding you for new opportunity.
  3. Simon Manchipp, Founder, SomeOne
    I've read a million books on branding - but never one on personal branding. So I was very interested to see how it differs from the professional practice of launching and relaunching products, organisations and services. At SomeOne we are obsessed with creating strong impressions in the minds of potential customers (or managing your reputation where you are already known). This book shows that the same rules apply to making yourself more likely to succeed in our ever increasingly competitive environment. Brands only exist where there is competition. So if your intention is to stand out and be recognised by potential employers, investors (or even lovers!) Then this well structured romp through smart brand thinking can only help you on your journey.

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