Product reviews for You: Rebranded

I've read a million books on branding - but never one on personal branding. So I was very interested to see how it differs from the professional practice of launching and relaunching products, organisations and services. At SomeOne we are obsessed with creating strong impressions in the minds of potential customers (or managing your reputation where you are already known). This book shows that the same rules apply to making yourself more likely to succeed in our ever increasingly competitive environment. Brands only exist where there is competition. So if your intention is to stand out and be recognised by potential employers, investors (or even lovers!) Then this well structured romp through smart brand thinking can only help you on your journey.