Words That Change Minds:

The 14 Patterns for Mastering the Language of Influence

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Attribute name	Attribute value
Published:	April 2019
Format:	Paperback
Size:	230mm x 155mm
Pages:	382
ISBN:	9781733670302

Words That Change Minds is based on the Language and Behaviour Profile, (LAB Profile for short); a powerful tool which enables you to understand, predict and influence behaviour by de-coding the language that people use.

According to Shelle Rose Charvet, you can directly influence people one-on-one, in groups and even in mass communication by customising your language to match their subconcious Motivation Patterns.

Increase your impact, improve relationships and reduce conflicts, using Words That Change Minds.

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