Overview
This is not just another superficial book about the process of change management. It is a refreshing, honest " and sometimes humbling " look at leading change, and avoiding the communication and perception problems that so often lead to failure.
Evaluation
This is the best read on change management I have had for years. So many books on the subject look at the change management process, suggesting that what you do (rather than how you do it) leads to success. Martin Roberts starts and ends with the reader's context and experience. His focus is on how to use NLP to help an organisation uncover and accept where it really is, what needs changing and what is practicable.
He integrates theory and practice with interesting stories, examples and case studies that are bound to ring a bell with anyone who ever tried to make changes to an organisation" and that's most of us, at some level. You find yourself nodding in agreement and recognition as you read, as the book talks to you rather than at you. There is so much practical advice and information that there can be very few people who would not find something powerful and helpful, to take away and use.
There is one frustration. It needs at least three readings " and that's only the start. Unlike most of the books on change management, there is so much to think about and take from Change Management Excellence that you can't say you have read it when you reach the end for the first time. For instance, Martin Roberts could take the 6 page section on Human Factors and produce a complete book on the subject. He expresses so many frequently overlooked truths" truths that anyone leading a change ignores at their peril. For instance, do we not all know someone who could at least treble their success in leading change, if they would only sit and consider just this single sentence?
No matter how clever the technology is, if you cannot get the people to buy in to the project goals, then the project will almost certainly fail.
When he "blames' management fads like TQM for so many failures, Martin Roberts is not "knocking the opposition'. As he says "the downside of TQM stems not from the concepts of quality, but from the misapplication of TQM techniques. His message is not that NLP is a better fad, or a magic formula. His message is that NLP offers a commonsense set of personal skills, that anyone leading change should think about and adopt. That message comes through loud and clear.