In her compelling, accessible account of humanity's self-destructive significance meme, Gillian Bridge takes us on a genre-defying voyage. The perfect coherence of the book stands in stark contrast to the fractured minds witness by Bridge. Whether they are functioning professionals whose mental maladies are subtle, brain injury survivors making sense of a wordless world, or mentally ill prison inmates, she calls into question the dogma of self-delusion at the broken heart of Western society. Weaving together cultural, scientific, and behavioural realities, The Significance Delusion presents revolutionary implications for human development.