Hollander, a clinical psychologist, neuro-linguistic programming trainer, author, and teacher, shows coaches and therapists how to challenge people in their work to better help them. He explains the ideas behind provocative coaching and the psychological mechanisms through which this coaching style works, describing how it is related to paradoxical intention and reverse psychology. He uses a dialogue that is based on seminars he gave to coaches and therapists in Poland and elsewhere to illustrate the process and its principles.