The authors clearly clarify the essential qualities needed to become an effective coach. In education, sport, industry and within the public sector it is evident that there is considerable confusion regarding the role of “the coach”. Not everyone, despite their good intentions has the inter personal skills or background knowledge to become a great coach. Within professional sport we frequently witness “great players or performers” who are unable to transfer their skills into coaching upon retirement. The authors emphasise that the role of the coach is to focus on the coachee's strengths and keep their own experience in the background. The effective coach directs and supports the coachee to take ownership of situations and find their own solutions. This book should make stimulating reading for all teachers, managers, sports coaches and parent supporters at all levels. A very thought provoking and stimulating book.