The book's most unique feature is a physician's view of medical hypnosis. Ewin enlightens readers on the placebo/nocebo effect, hypnoanalysis, trauma, pain, belief, laughter, prayer, suggestion, and ideomotor signals. Did you know, for instance that a surge of adrenalin creates a moment of maximum suggestibility? For this reason, anyone treating a patient in crisis or fear should take care what to say. Even seasoned hypnotherapists will learn something of value from this small book. I like it. I plan to read it again, reading one -˜thing' daily as a -˜thought for the day', rather than take in the entire book at a single setting. I recommend you do the same.