When I first came across this book, I was immediately sceptical ” with the UK still adjusting to the public smoking ban and a number of other books on smoking already on the market, I wasn't sure there was room for another. However, this book, aimed at practitioners and written by a Hypnotherapist who specialises in smoking cessation, quickly captured my attention.
Starting with the basics of trance, the book covers every conceivable aspect of smoking cessation; from home visits to corporate seminars, satisfaction guarantees to self-hypnosis, marketing to marijuana, this book attempts to be the definitive practitioner manual on the subject. And a very good job it does too.
The author's central message is that it is not enough to simply hypnotise a client and give them suggestions to become a non-smoker; rather, the hypnotherapist must also equip the client to deal with situations they might face in the future.
In this quest, the author draws from a diverse spectrum of techniques - from Ericksonian Hypnotherapy, NLP, Stress Management and Cognitive Therapy to Yoga and the Hawaiian Kahuna. At times humorous, at times prescriptive, the book reflects the author's belief that success in Hypnotherapy depends on getting every detail right.
By the end, there is no doubt as to the author's approach, and the checklist chapter allows the reader to emulate it exactly. I was left feeling as if I had actually spent time observing the author in practice.
This book will appeal to a wide audience. Newly qualified practitioners will appreciate the detailed explanations and transcripts, which not only explain how a smoking cessation session should be structured, but also the reasons why. Practitioners who find comfort in scripts will find this book a real treasure trove of material. Experienced practitioners will enjoy dipping in from time to time to refresh their minds on the things that can make or break a session, and the opportunity to see another practitioner in action.