Product reviews for The Business Coaching Handbook

I tried hard with this book, but I found it exhausting- however. I'm not its target reader; it's aimed primarily at people who have newly set up a business and want to take it forward to the next stage. It has a rather different slant from many business improvement books, with relatively little about business plans, securing finance, management techniques, customer care etc. Curly starts by focusing on you, your attitude and goals, before moving on to topics that include sales, marketing, advertising, 'tactical socialising', intellectual property, cash flow and profit margins, outsourcing, and slightly surprisingly, given the target readership - succession planning In the best coaching tradition, Curly uses some nice anecdotes, and I recognised at least one well-respected motivational technique. Eminent within her field, the author doubtless knows her stuff and she gives you nowhere to hide; personality, I struggled with initial barrage of questions and the responses I was required to make, but I realise you're not meant to enjoy the coaching process - you do it because it's good for you. (Curly would say I lack commitment, and she'd be right!) A tot is asked of you, but those prepared to put in the effort could gain a tot from this book. If you learn just one new technique or follow through one exercise, and your business improves as a result, it will have been a worthwhile investment.