This is a very advanced book for traditionalists (those that work by the theory that what has always been must always be). Peter Cook takes the freedom of expression and creativity that comes through music, especially rock -˜n' roll and uses it to help creative people make their businesses work. Simply divided into three sections, prologue, dialogue and epilogue, crammed with examples of how music and business must come together, it's a book for those that -˜do' rather than those that talk about -˜doing'. If you like innovation, this is for you.