Edwin K. Yager, PhD was a clinical professor in the Department of Psychiatry, UCSD School of Medicine and a staff psychologist for the UCSD Medical Group. He was a certified consultant in hypnosis by the American Society of Clinical Hypnosis and was also a president, board member and fellow of the San Diego Society of Clinical Hypnosis. In the course of his private psychology practice, using Subliminal Therapy and hypnosis, Dr Yager successfully treated thousands of patients.